Marketing your soul

Busy week at work and rabid humidity, and I'm feeling bonked. Very little time for cycling other than a quick shopping trip on my folder and some quiet hours spent reading Coop on a massive number of Little Adventures through outback Australia. Man, inspiring and entertaining. Great stuff.

I've also been r easing a mow esoteric ebook about "finding sanctuary" in your life. A key component is realising that were all "consumers" now in a competitive world market that is unceasing in its insistence that we consume or die.

I had an experience that linked both books in a way. I had taken a spare tube back to Big Lettered so because it had a French valve and i needed a car valve. I was queued up at the Service Counter and overheard the Service Provider say several times "I'm sorry if you had use a Rewards Card at the time of purchase we can easily track your purchase and exchange it for you". This mantra was repeated until the Consumer glazed over and gave up.

My turn, guess what?! So give us all your personal information, we'll digitize all your purchases and market the fuck out of you.

Comments

Gone to Fat

Its official, I have a new to me bike and its a fatty! I tried my best to get a hold of a cheap used trike. But after clocking up more than 1400k only to see and the worst two trikes ever, I decided to postpone things trike until I get more money. So disillusioned by the whole affair. Truthfull, I was also a lityle put off by how low triles can be. Sitting at axle height on a trike with 20" wheels, is way low. I hope that when I do buy , that I get a fat 26" wheeler. So anyway, this fatty. Its a 2016 Kona "Wo". 26"x4.80 Jumbo Jim tubeless tyres, 10 slot cassette with a twin cog forward, rack, disk brakes. The Kona brand is a joint Canadian-US design effort, made in Korea to spec. This particular bike was bought for the Running Man festival in Nevada U.S.A. in 2017, though its a 2016 model. She is asmall framed model and was imported with three larger versions, by its previous owner. They were ridden only lightly "around the Narrabeen Lakes" befo...

A Salt Path

That's the title of an ebook Im reading at present. A late middle aged couple way down on their luck are offered salvation by long distance hiking. This weekend two Greenspeed trikes come up for sale. One, a GT20 needing an overhaul for $450, in South Australia. It sold in hours. Another in Western Australia had been powder coated and completely overhauled, for $1250. It's actually great value, but a non-folder and 10 000 plus kilometres away. It strikes me, after reading about the hikers, with very little money, failing health, unemployed and homeless, they take to the trail poorly prepared and unfit. They're having a whale of an adventure. Point being, it's not about the bike. It's the person riding or walking, "the man in the arena", that determines the nature and quality of the adventure. The problem for me directly is the fact that I can't take more th...

A Legend Looking Shaky

If any on e asks, I'd say the gap in my training routine over the past 2 weeks was due to the weather. But that would be a convenient truth. The reality ours that my arse got sore after my pre- flood ride. I found an ache in bones that i never knew I had, and it out me of repeating that experience. In the meantime I read "An Unlikely Bicycle Tourist" by Stephen Peel and realised two things; I had no problems, and I had a solution. How's that for a contradiction? Well, I'd you get to read the ebook, you'll quickly learn that SP weighed 350lb. and during his journey across France, Spain, Italy, Greece, Turkey, India and SE Asia he was beset by sale soreness. No ordinary soreness, but chronic "bleeding from the arse"! So, yeh, I reckon I'm a wimp ... but he found a solution in a gel seat. By the way; Id highly recommend the read. SP was quite po...

Novice Beekeeper

Search This Blog