Marketing your soul

Busy week at work and rabid humidity, and I'm feeling bonked. Very little time for cycling other than a quick shopping trip on my folder and some quiet hours spent reading Coop on a massive number of Little Adventures through outback Australia. Man, inspiring and entertaining. Great stuff.

I've also been r easing a mow esoteric ebook about "finding sanctuary" in your life. A key component is realising that were all "consumers" now in a competitive world market that is unceasing in its insistence that we consume or die.

I had an experience that linked both books in a way. I had taken a spare tube back to Big Lettered so because it had a French valve and i needed a car valve. I was queued up at the Service Counter and overheard the Service Provider say several times "I'm sorry if you had use a Rewards Card at the time of purchase we can easily track your purchase and exchange it for you". This mantra was repeated until the Consumer glazed over and gave up.

My turn, guess what?! So give us all your personal information, we'll digitize all your purchases and market the fuck out of you.

Comments

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